Tag Archives: Social Media

Slight change of pace with this post. I’ve been talking a lot about tactics that I’m doing day to day but I want to start talking more about strategy and macro-level things as well. One part of that is how I’m trying to do things on a day to day …

I had been using Twitter in a vague, unhelpful capacity for a while now as part of my content creation process. For my 2 fitness brands, taking a screenshot of a tweet and putting it on a square white background was working well. And it seems to be a pretty …

I keep reading that social media management is one of the most in demand jobs or careers or professions or skills for businesses at the minute. And it’s hard to disagree. As consumers and users we use social media more and more. So businesses need to be on there more …

It’s easy fall into the trap of thinking that as a business we have to be on every platform and give them all the same amount of attention. Which, if you have the team and the resources to do that, by all means go for it. You can probably skip …