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#020 – What Is A Soap Opera Sequence

Probably my favourite and possibly the most passive way of selling something. It generally works extremely well for services and courses but with some adaptations, I see no reason why it couldn’t work well for products and e-commerce businesses as well. So what is an email soap opera sequence? An …

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#015 – How NOT To Grow On Instagram

If you’re at some point reading this (by the way I’m writing this on 15 October 2020), over the last couple of days I’ve been looking at strategies for Instagram growth. For now I’m going simply with: Posting twice a day – a mix of helpful content and a bit …

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