Slight change of pace with this post.
I’ve been talking a lot about tactics that I’m doing day to day but I want to start talking more about strategy and macro-level things as well.
One part of that is how I’m trying to do things on a day to day basis.
Actually that might be a tactic?
Anyway, I want to document more closely and more specifically what I’m doing (change of approach coincides with post #50 on here by the way! Woohoo!).
So let’s talk about marketing tasks and how to structure them.
Figure Out Your Big And Your Small Tasks
I’ve pivoted and changed focus or come up with a new idea or a new strategy on a daily basis.
And when you do that kind of thing, it takes a lot of thought and time and deep work.
But then you end up losing track of your day to day habits.
So you need to start by figuring out your daily and weekly (your ‘regular‘) habits first.
For me that is basically this across all the things I’m working on:
- 2x daily Instagram and Facebook posts
- 2x daily blog posts
- 1x LinkedIn post
- 4x daily (or pre-scheduled) emails – across multiple brands of course so not 4 all in one brand
Then my weekly tasks:
- 4x podcasts
- 2x Youtube videos
And that’s pretty much it.
I see ‘that’s it’ but each of those does have a lot more nitty gritty to it.
- Writing copy and captions
- Creating the images and videos
- Replying to comments
So I do the opposite of what I hear everyone suggest.
I block out time for my regular tasks first
Because I don’t want to let them slip and they’re really the bread and butter of me marketing and growing my business.
None are so onerous that they take too much of a single block of time.
And it also gives me a really strong idea of whether I’m being busy for the sake of it, or busy and productive.
For example, at the time of writing this morning, I’ve gotten a week’s worth of Instagram and Facebook content created and scheduled for 2 brands and written 2 blog posts.
It took me around 3 hours.
I’m in a fortunate position where I work remotely which means that I can control and flex and adapt my day as I need to.
So when it comes to bigger tasks, I work those blocks out afterwards.
What Are My Bigger Tasks?
It’s hard to come up with a concise list but usually:
- New ad campaigns
- Building or editing funnels
- Creating digital products
- Writing copy
- Client check-ins (you know, the things people actually pay me for!)
- Planning and strategy
They’re actually more critical to business growth for me than the daily tasks.
But I like to have mental clarity when I’m approaching them.
Which I don’t do if I’m still thinking about the daily stuff I need to do.
And like I said, it also means I have good measure of how much time I am spending in and on my business and what needs to change.
My Task Workflow
At the start of the week I write out my daily and weekly tasks and the big tasks second.
So I know what I need to accomplish by the end of the week.
At this point, I will plan out when I’m doing my weekly tasks – my podcast and Youtube mainly. Although I haven’t touched Youtube yet.
Then I usually write out my to-do list at the start of the day – daily tasks first, then weekly, then BIG tasks.
All the daily tasks go in first and I put the time block for them at the start.
That is a hard and fast time limit though otherwise 1 hour can quickly become 2-3 hours.
If I over-run, then I come back to it later but then I also know I haven’t managed my time right or I’m trying to over-reach.
I apply the same for the weekly tasks for that day.
And then I’ll figure out my break times – usually to train, eat or drink – and THEN I’ll break my 1-3 big tasks for the day down into smaller chunks and fit them in.
It’s completely backwards and counter intuitive to what most people say (something about eating the frog first) but for me, it works.
Because when I get to my big tasks I’m not still thinking about the other stuff I need to do toda or this week – it’s already done.
So I’m in control and I’m free to focus.
And that’s when I get my best deep work done.