I already posted about the idea of a funnel hub but I want to go a little bit further.
There are enough apps or platforms or backgrounds out there that for most businesses you don’t need an all singing, all dancing big @sss website.
You can fit most things you want on to 1 page.
So if you look at some of my funnel hubs (link is above for all of them), they all have basically a couple of things:
- A single home page that:
- Tells a bit about me
- Has a way to capture visitors’ contact info (opt in form)
- Tells visitors where to find me
Unless you’re creating a blog, like I am here, you can use external apps for virtually everything else.
Please make sure you keep your own Plan B too because of course complete reliance on another service is never 100% reliable and you don’t want to lose your business!
Need people to be able to get in touch with you?
You can direct them to DM you on Facebook or Instagram.
You can ask them to tweet you or connect on LinkedIn.
What about if they’re enquiring to work with me?
You can still use the contact methods above.
There are plenty of external form builders that will give you the exact information you need to ask for.
Similarly, the reason you get them on to your mailing list is to be able to sell to them by email so use your mailing software and consistent emailing to start conversations with you.
What if I need a gallery?
If you have a visual brand and need to be able to show case your work, there are still options. Instagram, Pinterest, Flickr are all great for being able to host large bloated files so you don’t have to worry about it.
It also means you have the opportunity to generate interest from those platforms’ built in audiences.
Ok obviously if you’re selling products or something that requires an ecommerce type set up it’s a lot more nuanced.
But that doesn’t mean you have to take on hosting everything on your own site.
You can set up the shop on Etsy or Shopify or whereever else, and use their slicker systems instead of taking on the complexity of putting it all on your own site.
And then you can still use a 1 page website as your home page or funnel hub.
If you can drive traffic there and get the optin information, then you will also capture a lot of the data from the people who are “just browsing” and they may be more likely to buy in future.
Facebook, Instagram and Pinterest all have some ecommerce integrations and features but I haven’t gotten so far as exploring them yet because I don’t have any products to sell like that (yet…).
One more thing on blogging…
I have been reading more and more about Medium and using that as a blog platform instead of hosting your own.
It comes with all the risks of using someone else’s platform and with all the benefits of a built in audience.
I haven’t used it enough yet to comment on it but it is on my radar and I will drop some updates once I have tried it out.
If you’re thinking you need a big all singing, all dancing website, you don’t. You just need something simple that is your own asset, to get you started.